Marketing Partnerships
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Brand, Content, & Growth Across Industries.
Since 2009, I’ve partnered with organizations of all sizes to strengthen their brand presence, elevate their content, and support revenue-driving teams. My work spans brand awareness, content strategy, corporate communications, product marketing, sales enablement, and social media.
Below is a sample of long-term partnerships and the work I led.
YODLE Case Study
Helping Local Businesses Build a Stronger Online Presence
The Challenge
Yodle needed a consistent, scalable content foundation that supported brand storytelling, customer trust, and lead generation — all while unifying messaging across multiple teams and channels.
The Work
I developed and led a comprehensive content strategy across social media, email, the company blog, and direct marketing.
My work included:
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Creating and managing a full editorial calendar
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Writing blog posts, email campaigns, direct mail, digital ads, and press releases
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Supporting internal communications and cross-functional messaging
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Producing a high-performing customer video testimonial program, from concept through final delivery
The Impact
Yodle gained a clear, consistent brand voice and a repeatable content engine that increased engagement, strengthened customer trust, and supported ongoing lead-generation initiatives.
PubMatic Case Study
PubMatic is a digital advertising technology company for premium publishers.
Elevating the Brand of a Global Digital Advertising Leader
The Challenge
PubMatic needed stronger social presence, clearer product communication, and consistent storytelling across its product, marketing, and executive teams.
The Work
I partnered closely with Product, Product Marketing, and Communications to build a cohesive content and messaging strategy.
This included:
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Developing and managing the brand’s global social media presence
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Enhancing product communication and positioning
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Increasing content output through blogs, thought leadership, bylines, and event collateral
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Securing speakers and supporting marketing for major industry events
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Reporting performance to leadership based on KPIs
The Impact
PubMatic’s content pipeline expanded, cross-team messaging became more aligned, and social channels grew in reach and consistency, strengthening the company’s position in a competitive adtech market.
IRIS.TV Case Study
IRIS.TV is a universal video intelligence platform focused on onboarding, processing, and activating video data.
Building a Scalable Brand & Content Program for a High-Growth Video Intelligence Platform
The Challenge
IRIS.TV needed a unified marketing strategy to support rapid growth, product launches, and visibility at major industry events like Cannes, NAB Show, and CES.
The Work
I planned, managed, and executed more than 20 brand and content marketing initiatives, including:
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Full social media strategy and execution
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Public relations support
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Product marketing initiatives
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Event collateral: sales decks, one-pagers, email campaigns, ebooks, and whitepapers
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Monthly newsletters, blogs, and ongoing content creation
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Close strategy collaboration with the VP of Marketing
The Impact
IRIS.TV developed a clearer brand identity, stronger industry visibility, and consistent messaging across product, marketing, and executive channels — helping the company stand out at major global events.