B2B Marketing
Key Partnerships
Since 2009, I’ve worked with various B2B technology companies. My specialties include brand awareness, content, corporate communications, product marketing, sales enablement, and social media marketing.
Yodle
Yodle helps local businesses build a strong online presence.
Established content strategy for social media and company blog, ensuring completion of projects through editorial calendar. Developed blog posts, email, direct mail, digital advertising, press releases, and internal communications. Managed highly effective customer video testimonial program.
PubMatic
PubMatic is a digital advertising technology company for premium content creators.
Devised social media strategy and managed digital presence. Aided Product and Product Marketing teams on communication strategy. Amplified content production through blogging, social media, bylines, and event collateral. Secured speakers and supported marketing for major events. Evaluated initiatives with leadership and stakeholders based on KPIs.
IRIS.TV
IRIS.TV is a universal video intelligence platform focused on onboarding, processing, and activating video data.
Planned, coordinated, and executed more than 20 branding and content marketing efforts, including social media strategy, public relations, product marketing, and event collateral such as one pagers, sales decks, email blasts, ebooks, and whitepapers for major industry events like Cannes, NAB Show, and CES. Devised marketing strategy with VP of Marketing. Authored copy for blogs, social posts, and monthly newsletters.